Tehran Shopping Guide for Nowruz 1404

As Nowruz 1404 approaches on March 20, Tehran transforms into a vibrant shopping paradise with bazaars and malls bustling with activity. Whether you’re looking for traditional gifts, fresh produce for your Haft Sin table, or modern luxury items, here’s your comprehensive guide to shopping in Tehran during the Persian New Year season. This year if you are visiting from abroad you may have difficulty believing some of the prices because of the USD rate…

Traditional Bazaars

Tehran Grand Bazaar

The beating heart of Tehran shopping for hundreds of years, this labyrinthine market spans over 10 kilometers of shops, stalls, and workshops. During Nowruz, it becomes especially lively as people search for gifts and supplies.

What to buy:

• Gold and jewelry at the Goldsmiths’ Bazaar (lower crafting fees than other shops)
• Women’s clothing at Jafari Bazaar
• Nuts and dried fruits at Chaharsooq Bazaar
• Stationery at Bein-al-Haramein Bazaar
• Bags and luggage at Meshir Serai

Best time to visit: Weekday mornings to avoid crowds. The bazaar is open Saturday to Wednesday from 8:30 AM to 5 PM, with external shops open until 8 PM.

Tajrish Bazaar

Located in North Tehran, Tajrish Bazaar offers a more intimate shopping experience with nearly 400 shops featuring traditional Persian Nastaliq script on turquoise tiles above storefronts.

What to buy:

• Fresh fruits and vegetables in the Takyeh area
• Spices, pickles, and dried fruits
• Traditional snacks and confectioneries
• Clothing (many wholesalers offer reasonable prices)
• Handicrafts, jewelry, and rugs

Tip: The bazaar becomes extremely busy in the evenings and during the days leading up to Nowruz, so plan accordingly if you prefer a less crowded experience.

Modern Shopping Centers

Iran Mall

One of the world’s largest shopping centers, spanning over 1.5 million square feet with space for over 2,000 stores.

Features:

• International and local brands
• Traditional Iranian handicrafts
• Restaurants and food courts
• Entertainment options and museums

Palladium Mall

Located in northern Tehran, this upscale shopping destination covers 30,000 square meters over multiple floors.

Features:

• Luxury boutiques and designer labels
• International brands
• Coffee shops and restaurants
• Entertainment options

Kourosh Complex

A favorite among locals offering a balanced mix of shopping, entertainment, and dining options.

Specialty Shopping Areas

Valiasr Street

Tehran’s longest street features a blend of traditional shops and modern boutiques.

What to find:

• Fashion boutiques and clothing stores
• Bookstores and cafes
• Local and international brands

Qaem Passage

This 5-story mall adjoining Tajrish Bazaar offers:

• Art galleries in the basement
• Gemstones and fashion stores on middle floors
• Cosmetics on the top floor

Best Times for Shopping

• Seasonal discounts: End of each season, especially spring and autumn
• Bulk shopping seasons: Before the beginning of new seasons when previous season’s goods are discounted
• Nowruz period: While busy, the markets offer special shopping opportunities
• Weekday mornings: For a less crowded experience at traditional bazaars

Shopping Tips for Nowruz

1. Plan ahead: Markets become extremely busy in the days leading up to Nowruz
2. Bargain: Especially in traditional bazaars, negotiating prices is expected
3. Consider traffic: During Nowruz, Tehran is relatively quieter as many citizens travel
4. Popular Nowruz gifts: Gold jewelry, Persian tea sets, Minakari plates, and handmade Persian rugs
5. Bank gift cards: A modern alternative to the traditional gift of new banknotes

Whether you’re seeking traditional handicrafts, luxury goods, or fresh ingredients for your Nowruz celebration, Tehran’s diverse shopping landscape offers something for everyone during this special time of year.